Privacy Policy

Effective Date: July 22, 2025

Website: www.smarttowell.com

Company: BLUE FLASH LIMITED

Registered Address:

46 The Priory Queensway
BIRMINGHAM
B4 7LR
Reino Unido

1. Introduction

This Privacy Policy explains how we collect, use, and protect your personal data when you use our website www.smarttowell.com. We are committed to complying with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable national laws.

By using our website, you agree to the terms of this Privacy Policy.

2. Data Controller

The data controller is BLUE FLASH LIMITED, with registered office at 46 The Priory Queensway
BIRMINGHAM B4 7LR
Reino Unido

. You can contact us at info@smarttowell.comfor any questions regarding the processing of your data.

3. Personal Data We Collect

We may collect and process the following personal data:

• Identification data: name, surname

• Contact data: shipping address, phone number, email address

• Purchase information: ordered products, delivery details, payment method

• Technical data: IP address, browser type, operating system, device information

• Cookies and usage data: as described in our Cookie Policy

4. Purpose and Legal Basis of Processing

Your personal data is collected and processed for the following purposes:

• To process and fulfill your orders (Art. 6(1)(b) GDPR)

• To provide customer service and support (Art. 6(1)(b) GDPR)

• To comply with legal obligations (Art. 6(1)(c) GDPR)

• To improve our website and services (Art. 6(1)(f) GDPR – legitimate interest)

• To send you updates or marketing communications, only if you’ve given consent (Art. 6(1)(a) GDPR)

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal or tax obligations. Order-related data is typically retained for 10 years, in line with Italian law.

6. Data Sharing

We may share your personal data with:

• Couriers and logistics providers to deliver your orders

• Payment and invoicing services

• IT and hosting providers

• Public authorities, when required by law

We do not sell or rent your personal data to third parties.

7. International Transfers

All personal data is processed within the European Economic Area (EEA). If we ever transfer data outside the EEA, we will ensure it is protected through adequate safeguards in compliance with the GDPR.

8. Your Rights

You have the following rights under the GDPR:

• Right to access your data

• Right to rectify inaccurate or incomplete data

• Right to erasure (“right to be forgotten”)

• Right to restrict or object to processing

• Right to data portability

• Right to withdraw consent at any time

• Right to lodge a complaint with a supervisory authority

To exercise your rights, contact us at info@smarttowell.com

9. Security Measures

We adopt appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

10. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. The latest version will always be available on our website.

11. Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

BLUE FLASH LIMITED
46 The Priory Queensway
BIRMINGHAM
B4 7LR
Reino Unido

Email: info@smarttowell.com